Hereke Bomb — Limited Edition Intervention
Client: Odabashian x Johanna Boccardo
Location: Miami, Florida
CREATIVE DIRECTION
Hereke Bomb transforms a hand-knotted Turkish rug into a dialogue between eras.
Boccardo’s intervention employs her signature Tape Bombing technique — a form of street art using colorful adhesive tapes instead of paint — to overlay geometric patterns atop an antique Hereke rug.
The act is both irreverent and reverent: a temporary-looking gesture applied to a timeless surface, creating a visual collision between heritage and immediacy, craft and concept, ornament and signal.
MATERIALITY & TECHNIQUE
- Fiber: New Zealand wool (original rug)
- Medium: Adhesive color tape
- Process: Hand-crafted Tape Bombing intervention
Hereke rugs were originally woven near Istanbul during the late Ottoman Empire as gifts for royal courts. In this project, their historical gravity becomes the foundation for Boccardo’s electric reinterpretation — a conversation across centuries.
IMPACT
Hereke Bomb embodies Odabashian’s mission to merge millennial textile traditions with contemporary art thinking.
Through Boccardo’s intervention, the rug becomes a cultural bridge—honoring ancestral craftsmanship while declaring the artist’s modern authorship.
The result is both an object and a performance: the visual tension between permanence and impermanence, between the royal and the raw.
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