The Moore Miami
Client: Odabashian x The Moore, MDD
Year: 2023
Location: Miami Design District, Miami, Florida
CREATIVE DIRECTION
The commission called for rugs that could hold the atmosphere of modern intimacy within architectural grandeur.
Each piece was designed as a portal floor work—a meeting point between legacy craftsmanship and contemporary rhythm. The color palette drew from the building’s limestone and bronze finishes, while movement lines referenced Miami’s shifting light patterns.
The result: a collection that feels both grounded and ceremonial, merging heritage with a distinctly urban sensuality.
MATERIALITY & EXECUTION
Hand-woven by Odabashian artisans in wool and silk.
Textural mapping was used to create subtle gradients and reflective sheen under changing light.
Every rug was produced as a single edition for its designated room, functioning as an energetic anchor within each interior.
I believe rugs play a crucial role in hospitality, adding beauty, vision, and a soft, inviting surface to unwind on.” — Johanna Boccardo.
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